This is a space to welcome visitors to the site. Grab their attention with copy that clearly states what the site is about, and add an engaging image or video.
Content Creation Breakdown
Personal
Personal posts humanise your brand, transforming it from just selling a product to a relatable, authentic presence. People connect with real stories and this is how we build a community around your brand.
Expand Your Reach
Break geographical barriers. A professional website makes it possible to attract and engage clients from outside your immediate area, potentially expanding your business reach.
Social Proofing
Not only do case studies, testimonials, client success stories, and placement victories look good to potential clients, but they also contribute to creating a favourable brand reputation. This creates trust and credibility in the eyes of clients as well as potential employees.
Promotional
Promotional content highlights your services and successes. For construction companies, this includes project updates, service offerings, or case studies. It shows potential clients what you do best and how your work can benefit them.
Taking into account your objectives, the following content should make up your strategy:
Trending News
Sharing trending news leverages popular topics and hashtags, increasing the likelihood of reaching a wider audience. Trending news often sparks discussions and reactions. It also keeps your content current and relevant.
Educational
Educational content helps your audience learn something new. For construction companies, this can be tips on project management, safety practices, or industry trends.
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Our Business Basics package is designed to elevate your construction company's online presence through a strategic mix of content pillars.
We create engaging content that includes educational posts to inform your audience, personal stories to build connection, industry insights to establish your authority, social proof to showcase your successes, and promotional material to highlight your services. This comprehensive approach ensures that your brand resonates with your target market, helping you build trust, engagement, and visibility.
Business Building Basics
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We specialise in helping construction companies grow their online presence through LinkedIn. Whether you're looking to boost your business page, personal page, or a combination of both, we tailor a strategy that fits your objectives.
Our hybrid approach ensures that your business page stays professional and active, building brand awareness, while your personal page creates direct connections with key decision-makers in your target market. By blending valuable, varied content, we help you build trust and strengthen relationships within your network, reaching a wider audience and driving results.
LinkedIn for Construction
Increased Visibility:
When you share content or interact with others using your personal brand, it appears in the feeds of your connections, increasing the likelihood of being seen by a broader audience.
Why does the Hybrid Package reach a wider audience?
Having a personal brand on LinkedIn can significantly enhance the reach and impact of your business pages for five reasons:
Trust and Authenticity
People trust individuals more than companies. A well-developed personal brand helps establish credibility and authenticity. When you share content from your business page through your personal profile, it lends a human touch to your business, making it more relatable and trustworthy.
Thought Leadership:
Building a personal brand allows you to position yourself as a thought leader in your industry. By consistently sharing valuable insights, industry trends, and expertise, you attract a following that values your opinion and, in turn, is more likely to engage with your business content.
Algorithm Favourability:
LinkedIn's algorithm tends to favour content shared by personal profiles over company pages. This means that content shared through personal profiles is more likely to appear in your connections’ feeds, increasing its reach.
From a personal profile, you’re able to connect with decision makers within your exact target audience, who in turn, see your personal and corporate content.
Connection Building:
The statement 'people buy from people' has never been more true.
This is driven by a number of key psychological factors including the aspects mentioned previously like trust, credibility, reliablity, emotional connection, and a personalised experience.
Why this Works
Personal VS Corporate
Metrics show that personally shared posts (employees & business owners) get 561% higher reach than corporate posts.
Building Trust
92% of people trust recommendations from individuals/personal profiles over brands.
Metrics show that personally shared posts (employees & business owners) get 561% higher reach than corporate posts.
Loyalty
Let us explain:
If you’re the MD, CEO or Business owner of a construction company, then investing in building your personal brand on LinkedIn is an absolute must.
Over 80% of all B2B leads come through Linkedin. And 4 out of 5 people on LinkedIn drive decision-making in their business.
This means that the people who make decisions about which suppliers to use on multi-million-pound construction projects are also on LinkedIn.
LinkedIn for construction CEOs, MDs AND Directors
All of your ideal clients are on LinkedIn! We can help you get to them.
Specialist LinkedIn Team
We have a specialist LinkedIn team which offers a 100% done-for-you marketing service, that is designed to grow your network with your ideal clients and create business opportunities for your brand.
Thought Leader
We take over your LinkedIn account and turn you into a consistent content creator, positioning you as a thought leader in your industry.
We Tell Your Story
We tell the story of your brand daily, showcasing all of the great work you do, perfectly placing your company to be the go-to partner on new projects.
Connection Building
We use LinkedIn premium features to create a list of decision-makers within your target market.
We connect with these relevant and ideal clients which garners an overall higher exposure for your business and personal content.